HTTPSGoogle has been putting the emphasis on HTTPS since 2013 and there was alot of buzz about this in early 2016 but the world still seems to be ignoring this. Don't be one of those companies. To outline the importance of SSL I searched for 10 popular keywords and created a matrix that shows how many SERP's (search engine ranking positions) in each keyword had SSL websites.
|Keyword||SSL websites in top 10||Websites in top 5 with SSL||% of sites in top 5 with SSL|
|Real estate India||5||1||20|
|Best gaming mouse||2||1||50%|